“It’s you putting your best foot forward,” says Christy Biberich, the owner of Christy B. Design in Los Angeles, who appears on the HGTV show “Brother vs. Brother.” “We do judge a book by its cover.”
While curb appeal gets buyers in the door, sellers who want to move their homes quickly need to take other steps. The strategy varies by neighborhood and market conditions, but staging a house to appeal to the maximum number of buyers can make difference in how fast the home sells.
“Every property is completely different,” says Cannon Christian, president of Renovation Realty in San Diego, a company that helps sellers make improvements designed to get them top dollar. “The little things that get people through the front door matter first.”
Obviously, you don’t want to spend money that you won’t get back. Christian advises seeing what improvements house flippers are making in your neighborhood.
Comparing the sales prices of, say, homes with older kitchens to homes with kitchens that have been updated is also a good idea. If you see about a $50,000 difference, a $25,000 remodel is likely a smart investment.
If homes with original kitchens are fetching close to the same price as those with renovated ones, save your money, since sometimes “it also depends on how hot the market is,” Christian says.
You should also spend time scoping out the competition by viewing listings and photos of similar homes for sale and attending open houses in your neighborhood.
Once prospective buyers are inside your home, you want to make sure the entire house puts its best foot forward. That starts with cleaning and decluttering, two improvements that cost little money and provide a big return.
Next, focus on low-cost “transformative improvements,” Biberich says. “The No. 1 thing you can do is paint.” She advises using neutral tones, but that doesn’t have to mean just white and beige, as brown and cream are also safe choices.
Since every dollar counts, hold off on pet projects and only devote your time and money to renovations that’ll bring you a return. “If you’re looking to sell, do not do the improvements that you’ve always wanted to do,” Christian says.
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